Customers may know Tilly’s as a shopping mall staple selling clothes and shoes for a southern California lifestyle. But the chain, with over 200 stores nationwide, got a little too aggressive in trying to recruit new and returning customers and ran afoul of the Telephone Consumer Protection Act (TCPA).
Tilly’s denies these allegations but still entered into a nationwide settlement that brought direct relief to over 615,000 people who received an unsolicited text message.
The Telephone Consumer Protection Act was initially passed by Congress in 1991, to give consumers legal options to stop the onslaught of telemarketing calls to their household phones. The statute has been amended numerous times and now applies to cell phones and text messages as well.
In November of 2016, class representative Lauren Minniti and over 615,000 other individuals received a text message offering “10% off your entire purchase + promo alerts from TILLYS?” Ms. Minniti filed a class action lawsuit with Anderson+Wanca on behalf of all those who were affected.
After almost a year and a half of litigation, Tilly’s agreed to settle the case. As a result, all 615,000+ class members were able to receive cash payments. “This is an excellent result for consumers and a reminder to people that they have legal rights if they are receiving unsolicited phone calls and text messages,” said attorney Ross Good of Anderson+Wanca.
If you have received an unsolicited spam text or robocall and would like to contact the firm of Anderson+Wanca for a free consultation, please use our contact form.