Customers may know Tilly’s as a shopping mall staple selling clothes and shoes for a southern California lifestyle. But the chain, with over 200 stores nationwide, got a little too aggressive in trying to recruit new and returning customers and ran afoul of the Telephone Consumer Protection Act (TCPA).
Tilly’s denies these allegations but still entered into a nationwide settlement that brought direct relief to over 615,000 people who received an unsolicited text message.
The Telephone Consumer Protection Act was initially passed by Congress in 1991, to give consumers legal options to stop the onslaught of telemarketing calls to their household phones. The statute has been amended numerous times and now applies to cell phones and text messages as well.